Yes, Chipotle is still fast food; however, in a culture of pre-packaged meals this Chipotle television commercial (aired during the Grammy Awards telecast) does harken back to Leopold’s writing in A Sand County Almanac focused on food being linked to our land.

What do you think?  Does Chipotle get Leopold’s message or are they simply trying to sell you more burritos using a “green” marketing message?

The Pointer is written by Bob St.Pierre, Pheasants Forever’s Vice President of Marketing.  Follow Bob on Twitter @BobStPierre.