MINNEAPOLIS - FLW Outdoors and The J.M. Smucker Company announced they have extended their long-standing partnership. The alliance not only underscores the importance of non-endemic sponsors to tournament fishing, but also illustrates the growth of fishing and outdoors enthusiasts as a significant segment of the marketplace. Folgers®, Dunkin Donuts® Retail Coffee, Jif®, Crisco® and Smucker's® will be the brands highlighted. Terms of the agreement were not disclosed.