Storm Lures, Luhr Jensen, and Blue Fox have all announced new “UV Bright” additions to their line up. The new UV Bright finish promises to increase the lure’s visibility by reflecting more light, including ultra-violet light, and triggering aggressive strikes from predatory fish. All UV Bright lures have a reflective base, fluorescent paints, optical brighteners and lures covering the entire spectrum of visible colours.

Download the UV Bright brochure (PDF) for more details.